This famous
advertisement depicts Superman having a milk mustache has been deemed one of
the most famous children’s health advertisement of its kind. This poster can be
seen through numerous elementary schools throughout the nation. In the
advisement, the author uses hyperbole, and an appeal to the children’s
emotions, to advertise that drinking milk in healthy and helps you grow strong.
The first thing that the view of
this ad or poster realizes is that it depicts superman having a milk mustache,
to teach kids, if superman drinks milk, than I must drink milk to grow big and
strong like superman, a major premise to the conclusion that drinking milk is
good for kids to help them grow strong. Obviously superman isn’t real, and
drinking milk probably will not give you superpowers, it is a good hyperbole
for children because children will automatically associate milk, with superman.
Having superman be the spokes person for milk will allow children to recognize
the connection between milk and strength. It also helps that superman is
included because children look up to superheroes, and that is where the appeal
to emotion comes into play.
Children love superman and superheroes
of the nature, so having superman in the advertisement will play on the children’s
emotions of loving superheroes, which helps get the message across that milk
makes you grow strong and it is ultimately healthy for you. Children are taught
to always listen to adults, but through cartoons and comic books, the children
are also subconsciously taught that fictional characters, such as superheroes
are always the good guys, and always know right from wrong. The ad plays on
that, including superman will grab the kids’ attentions. If the author chose to
have a regular adult on the ad, maybe it would have grabbed some kids’
attention, but choosing superman will be sure to grab multiple kids attentions,
making these a good strategy to help get the author’s purpose into action.
Superman is best strategy for
teaching kids health because superman is viewed to be big and strong, and is
always view and being the good guy, and always knowing right from wrong.
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